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Nearly half of the U.S. adult population (46 percent - or 103 million people) have high blood pressure, or hypertension. The AHA and AMA partnered to launch Target: BP to improve blood pressure control and build a healthier nation. Target: BP supports physicians by offering access to the latest research, tools, and resources to reach and sustain blood pressure goal rates within the patients populations they serve. Use our bilingual Target: BP Conversation Guide to help talk to your patients about controlling their blood pressure.